RSL Announces "Royal Coalition" Development Program

Sparta United first member to join new Youth Soccer affiliation

SPARTA UNITED BECOMES FIRST PARTNER OF
REAL SALT LAKE/ADIDAS “ROYAL COALITION” DEVELOPMENT PROGRAM

Benefits to Partner Clubs Include Access
to Real Salt Lake Coaching Staff and adidas Equipment Contract;

Partnership Opportunities Available at
Three Distinct Levels – Victory Gold, Claret & Cobalt Levels

 

SANDY,
Utah (Friday, March 26, 2011)

Real Salt Lake and adidas, the Official Equipment Sponsor of
Major League Soccer, are proud to present Salt Lake City-based Sparta United
Soccer Club
as the first partner of the Royal Coalition, a new youth
soccer development initiative under the umbrella of Real Salt Lake and its
groundbreaking Youth Development Program.

“We
greatly appreciate Sparta United Soccer Club for leading the participation
charge in our new Royal Coalition, and are looking forward to working with them
closely as we kick off the program in 2011,” said Real Salt Lake President Bill
Manning
. “The Royal Coalition allows Real Salt Lake a mutually beneficial
way to reach out to local youth soccer clubs, providing members a truly unique
package of benefits while allowing their coaches and players to become valued
members of the Real Salt Lake family.”

The
Royal Coalition partnership has been developed at three distinct levels – Victory
Gold, Claret, and Cobalt
– allowing youth soccer organizations the option
of deciding which partnership will most benefit their club and its membership.
Victory Gold-level members, such as Sparta United SC, will receive premium
access and additional benefits through adidas.

“For
over 30 years, Sparta United has been an innovator in the development of youth
soccer in Utah, and we view this partnership with Real Salt Lake and adidas as
a natural step in the advancement of the club,” said Sparta United SC Founder
and President, Ben Vandenhazel. “Sparta United sees membership in the Royal
Coalition as an exceptional opportunity for our players to improve their skills
and understanding of the game. The close contact with professional players and
the Real Salt Lake organization will benefit our players and coaches and
increase their passion for the game, stimulating them to become lifelong soccer
fanatics.”

“adidas would like to congratulate Sparta United
Soccer Club, its coaches, players, and parents,” said Jim Godfrey, Rocky
Mountain Sales Representative for adidas America. “We are proud
of our partnership with both Real Salt Lake and Sparta and look
forward to working together towards continued success both on and off the
field.”

Claret
partners will receive development support and a direct line to the RSL Youth
Development Program at the highest levels; and Cobalt programs will receive a
recreational/development affiliation through Real Salt Lake via its RSL Jrs.
Program.

Membership
benefits and commitments for each level of the Royal Coalition are detailed
below. To receive more information on the Royal Coalition program, or to see
how your youth soccer organization can get involved, please contact RSL Soccer
Market Manager Scott Reynolds at sreynolds@RealSaltLake.com
or 801-727-2862.

 

VICTORY GOLD COALITION

Membership
benefits include:
 

  • 3
    year adidas equipment contract 
  • Seasonal
    “Presidential Suite Night” 
  • Seasonal
    “Chalk Talk” with RSL Head Coach Jason Kreis 
  • Seasonal
    team training visit to an RSL First Team practice 
  • Quarterly
    player development meetings with RSL’s First Team coaching staff 
  • Annual
    adidas/Royal Coalition All-Star Game 
  • Participation
    in annual Royal Coalition Coaches’ Symposium 
  • Annual
    curriculum development session 
  • Custom
    training consultation 
  • Five
    (5) RSL player/mascot appearances 
  • adidas/Royal
    Coalition logo ID 

Program
commitments include:

  • Minimum of 20 season ticket packages (any seating level)
  • One
    (1) ticket voucher for every tournament participant
  • RSL
    Jrs. membership for every recreation/academy participant

 

CLARET
COALITION

Membership
benefits include:

  • Three
    (3) RSL player/mascot appearances
  • Seasonal
    “Chalk Talk” with RSL Head Coach Jason Kreis
  • Seasonal
    team training visit to an RSL First Team practice
  • Participation
    in annual Royal Coalition Coaches’ Symposium
  • Annual
    curriculum development session
  • Custom
    training consultation
  • Royal
    Coalition logo ID

Program
commitments include:

  • Minimum of 10 season ticket packages (any seating level)
  • One
    (1) ticket voucher for every club participant
  • RSL
    Jrs. membership for every recreation/academy participant

 

COBALT
COALITION

Membership
benefits include:

  • One
    (1) RSL player/mascot appearance
  • RSL
    Jrs. membership card
  • RSL
    Jrs. ticket voucher
  • Coaching
    education session
  • Seasonal
    staff support
  • RSL
    Jrs. logo ID

Program
commitment includes:

  • RSL Jrs.
    Membership for every recreation/academy participant

 

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